I've heard the definition of insanity is "doing the same thing over and over, but expecting different results." or something like that.
Anyway, today I forgot that it was supposed to snow 150 inches last night and I went about my regular routine. I got up, showered, put some sweats on and went outside to warm up my truck. Once out the door I quickly realized I'd forgotten something... it had snowed 150 inches last night. So, I put on my boots, hat and coat and started shoveling the sidewalk. Well, I instantly broke into a sweat and thought "crap" now I have to shower again. So after 40 minutes of shoveling I went inside, re-showered and re-dressed myself. As I walked back outside to my already warm truck, I saw 150 more inches of snow falling... all over the sidewalk I just shoveled. Needless to say, I wasted one perfectly good shower, destroyed my lower back, wasted about 2 hours of my life.
What does THIS story have to do with business? Again, it may be a stretch, but here we go again:
If your business, organization or entity is having trouble getting over the hump or has reached a stagnant growth period, look at what you've done over and over again and figure out a way to alter the outcome.
I watched 5 companies and 1 organization present their business models last night. It was the first time I've seen someone ask for resources and not money. Was it a success? I don't know. From the looks of it; 12 hours later at least one business has been given an opportunity to lower production costs. If that helps their business grow, then that is a success in my book.
From now on, I'm not going to shovel the walk when it's snowing. I'm going to alter the outcome by waiting until the storm has passed. For businesses and organizations... I challenge you to look beyond the norm. You may see an opportunity to create the perfect storm.